Are you struggling to get more plumbing customers online? Maybe you have tried ads before, but they didn’t bring the results you wanted. Or perhaps you don’t know which Google Ads features are best for your plumbing business. You are not alone. Many plumbers face the same problem when advertising online.
The good news? Google Ads is a powerful tool that can bring new customers right to your door. But to get the most from it, you need to use the right features. These features help you spend your money wisely, reach the right people, and get more calls for your plumbing services.
In this article, we will explain the top five Google Ads features every plumber should use. These tools will help you stand out, save money, and grow your business faster. Let’s get started!
1. Location Targeting for Local Leads
When someone needs a plumber, they usually look for someone nearby. That means showing your ads only to people who live or work near your service area is very important. This is where location targeting comes in.
Why Location Targeting Matters for Plumbers
Imagine if your ads appeared to people hundreds of miles away who will never call you. That would waste your money and lower your chances of getting real leads. Location targeting lets you choose specific areas where your ads will show.
For plumbers, this means:
- Reaching people in your city or town
- Targeting zip codes or neighborhoods you serve
- Avoiding clicks from outside your area that won’t convert
How to Set Up Location Targeting
Google Ads allows you to:
- Select a radius around your business address, like 10 or 20 miles
- Choose specific cities or postal codes
- Include or exclude certain areas based on your preferences
Benefits of Location Targeting
- Save money by showing ads only to local potential customers
- Increase calls from people ready to book plumbing services
- Focus your budget where it matters most
2. Call Extensions to Boost Phone Leads
Plumbing emergencies often require quick responses. When a customer has a burst pipe or a clogged drain, they want to call immediately. This is why call extensions are one of the best Google Ads features for plumbers.
What Are Call Extensions?
Call extensions add a clickable phone number to your ad. This means potential customers can call you directly from the ad with just one tap. On mobile devices, this feature makes it very easy for users to reach you.
Why Call Extensions Are Important for Plumbers
- Most plumbing leads come from phone calls
- Easy call buttons increase the chance of immediate contact
- Customers don’t have to visit your website first to find your number
How to Use Call Extensions Effectively
- Make sure your business phone number is accurate
- Enable call reporting to track how many calls your ads generate
- Set call hours to match your business availability
Using call extensions means your ads become more interactive and lead to more direct bookings, which is great for any plumbing business.
3. Ad Scheduling to Match Peak Demand Times
Plumbers often have busy hours and slower times during the day or week. To get the best return on your advertising, you need to show ads when your customers are most likely to call. This is where ad scheduling helps.
What Is Ad Scheduling?
Ad scheduling lets you choose specific days and times when your ads will run. For example, you might want your ads to show only from 8 AM to 6 PM when your office is open.
Why Ad Scheduling Works for Plumbing Businesses
- Avoid paying for clicks during off-hours when you can’t answer calls
- Focus your budget on times when customers are searching and ready to book
- Improve your ad performance by reaching customers at the right moment
How to Set Up Ad Scheduling
- Check your call or booking history to find peak hours
- Set your ads to run during those times only
- Adjust your schedule as your business needs change
By using ad scheduling, you can reduce wasted ad spend and increase your chances of turning clicks into paying customers.
4. Negative Keywords to Filter Irrelevant Traffic
When people search for plumbing services on Google, not all clicks will be useful. For example, someone might be looking for “free plumbing advice” or “DIY plumbing parts” instead of hiring a plumber. To avoid wasting money on irrelevant clicks, you need to use negative keywords.
What Are Negative Keywords?
Negative keywords are words or phrases that tell Google not to show your ads for certain searches. They help filter out traffic that is not likely to convert into customers.
Common Negative Keywords for Plumbers
- DIY
- Free
- Parts only
- Jobs
- How to fix
Why Negative Keywords Matter
- Stop your ads from showing to people who don’t want your services
- Save money by avoiding low-quality clicks
- Increase the relevance of your ads, leading to better quality scores and lower costs
How to Add Negative Keywords
- Review your search term reports regularly to find irrelevant queries
- Add negative keywords to your campaigns or ad groups
- Keep updating your list to improve performance over time
Using negative keywords is a simple but powerful way to make sure every dollar you spend is targeted toward real potential customers.
5. Responsive Search Ads for Better Ad Performance
Creating ads that catch attention and perform well can be hard. Google offers a smart feature called Responsive Search Ads (RSAs) that helps your ads reach more customers by adapting to their search terms.
What Are Responsive Search Ads?
RSAs let you enter multiple headlines and descriptions. Google then mixes and matches these to find the best combinations for each search. This means your ads can be more relevant to different customers.
Benefits of Responsive Search Ads for Plumbers
- More ad variations tested automatically without extra effort
- Ads become more relevant to individual search queries
- Higher click-through rates and better ad rankings
How to Create Effective RSAs
- Use keywords related to plumbing services in your headlines
- Write clear, helpful descriptions that explain your offers or guarantees
- Include calls to action like “Call Now” or “24/7 Emergency Service”
RSAs take the guesswork out of ad writing and help you get better results by showing the right message to the right person.
Bonus Tip: Use Google Local Service Ads for Verified Leads
Besides regular Google Ads, plumbers can also use Google Local Service Ads (LSAs) to get leads. LSAs appear at the very top of Google search results and show a “Google Guaranteed” badge. This builds trust with customers.
Why Choose Local Service Ads?
- Pay only for leads, not clicks
- Get verified by Google for higher trust
- Appear above regular ads in search results
LSAs are great for plumbers who want quality leads and a trustworthy image online. Check if this service is available in your area.
Summary
Google Ads can be a game changer for plumbers looking to grow their business online. But to get the best results, you need to use the right features. Location targeting helps you reach nearby customers who need your service. Call extensions make it easy for people to contact you right away. Ad scheduling ensures your ads run when you’re ready to answer calls. Negative keywords save your budget by filtering out unqualified searches. Responsive search ads improve your ad relevance and click rates automatically.
Together, these five features help you get more qualified leads, spend your ad budget wisely, and grow your plumbing business faster. Don’t forget about Local Service Ads as an added way to boost your online presence and build trust.
FAQs Section
1. Why should plumbers use Google Ads?
Google Ads helps plumbers show up when customers search for local services. It drives quick results by putting your ad at the top of search results, bringing in more calls and bookings.
2. Which Google Ads feature gets the most leads for plumbers?
Call Extensions and Location Targeting are powerful tools. They make it easy for nearby customers to call you directly or visit your service area page.
3. Can small plumbing businesses afford Google Ads?
Yes! Google Ads allows you to control your daily budget. You only pay when someone clicks your ad, so it’s cost-effective even for small businesses.
4. How do I track if my Google Ads are working?
Use Conversion Tracking. It shows which ads turn clicks into real calls or form fills. This helps you spend money only on what works.
5. What’s better for plumbers: SEO or Google Ads?
Both work well together. Google Ads gives fast results, while SEO builds long-term traffic. For plumbers, combining both can bring the best results.
